Nonprofit Analytics

Nonprofits generate vast amounts of data, but without the right strategy, it can be overwhelming and underutilized. Our analytics services help you track, interpret, and leverage data to enhance donor engagement, optimize fundraising, and improve overall performance. Whether you need better tracking, strategic insights, or real-time dashboards, we provide the tools and expertise to turn data into action.

Services

Strategy & Data Analysis

Using data effectively starts with clear goals and a structured approach. We help nonprofits develop data-driven strategies to improve performance across fundraising, marketing, and donor engagement.

What We Do:

• KPI Identification & Goal Setting – Define success metrics aligned with your mission.
• Data Audits & Analysis – Identify trends, gaps, and opportunities within your existing data.
• Data Segmentation – Group supporters based on giving history, engagement, and demographics.
• Predictive Modeling – Leverage data insights to anticipate donor behavior and optimize outreach.

Measurement & Testing

To maximize results, your nonprofit needs a data-driven testing approach. We use A/B testing and conversion optimization techniques to refine your website, donation pages, and campaigns for better performance.

What We Do:

• Conversion Rate Optimization (CRO) – Improve donation page performance and user experience.
• A/B & Multivariate Testing – Test variations of landing pages, CTAs, and messaging to increase conversions.
• Donation Performance Benchmarking – Compare your results with industry standards to identify areas for improvement.

Dashboards & Reporting

Tracking your nonprofit’s performance shouldn’t be overwhelming. Our custom Tableau dashboards provide real-time insights into donations, campaigns, and engagement—giving your team a clear picture of what’s working.

What We Do:

• Custom Tableau Dashboards – Interactive, easy-to-use visualizations tailored to nonprofit needs.
• Fundraising & Engagement Insights – Track donor trends, campaign success, and supporter behavior.
• Automated Data Integration – Connect multiple data sources for a seamless reporting experience.
• Executive & Board Reporting – High-level summaries designed for quick, informed decision-making.
• Ongoing Dashboard Optimization – Ensure continuous improvement and adaptability as your needs evolve.

Web Analytics

A well-structured analytics framework ensures you’re tracking the right data and gaining meaningful insights into user behavior. We help nonprofits set up, configure, and optimize their analytics tools for accurate and actionable reporting.

What We DO:

• Google Analytics Audits – Identify gaps, errors, and opportunities in your tracking setup.
• Google Analytics Configuration & Optimization – Ensure precise data collection and enhanced reporting.
• Google Analytics Implementation – Set up GA4 to track donations, engagement, and marketing performance.
• Google Tag Manager Setup – Manage event tracking and third-party integrations efficiently.