Founded in 1928, Interlochen Center for the Arts (ICA) provides world-class educational and cultural opportunities in the northern Michigan region. Guided by outstanding faculty and guest artists students study music, theater, visual arts, film, creative writing, and dance on Interlochen’s campus.
Project Goals
Fundraising Campaign Website
Interlochen was preparing to kick-off Create Amazing – their $175 million capital campaign, the largest campaign effort in Interlochen history. The goals for the project were to:
- Create a custom website to allow staff to edit and maintain it in order to promote the campaign.
- Secure ongoing financial stability for the campaign.
- Show campaign progress on the website.
- Include messaging from school leaders on the website.
- Utilize the public-facing campaign to raise awareness.
- Tell different stories to represent different donor types.
- Integrate the website with Salesforce to display accurate campaign progress on the site.
- Illustrate supporter stories, what they gave, how they were connected, and the impact of their gift.
Donation Forms
- Update the design of the main donation form for ease of use.
- Create a multistep forms that have the ability to add together donations attributeed to different campaign efforts.
Project Outcome
Since the launch of Create Amazing in July of 2016, DNL has maintained the relationship with ICA and has developed various custom report integrations that drive animated supporter feeds. Team DNL created multistep donation forms, worked on analytics, and created custom crowdfunding pages.