Brooklyn Conservatory of Music (BKCM) is a vital community nonprofit that provides high-quality music education and experiences to individuals of all ages. However, their digital presence and technological infrastructure were limiting their ability to connect with their community effectively. To address these challenges, BKCM partnered with DNL OmniMedia for a Nonprofit Website Redesign for Fundraising and Engagement. A comprehensive technology assessment was conducted to evaluate BKCM’s existing digital ecosystem, identifying gaps in user experience, platform integrations, and data management.
The Challenge: Enhancing Nonprofit Digital Engagement
Digital Barriers Hindering Engagement
BKCM’s outdated website and disconnected digital tools created barriers for students, donors, and staff. Without a streamlined user experience and integrated systems, the organization faced inefficiencies in program registrations, donor engagement, and content management.
Before the nonprofit website redesign, BKCM faced several challenges that limited its online impact:
- Outdated Website Navigation: Users struggled to find key programs, events, and donation pages.
- Manual Data Entry Workflows: Staff spent excessive time processing registrations and donations instead of focusing on engagement.
- Lack of System Integration: Disconnected platforms caused inefficiencies in donor and program management.
- Ineffective Fundraising Tools: The donation experience was cumbersome, leading to lower online giving conversions.
Key Areas Assessed:
- Website UX & UI: Navigation, accessibility, and mobile responsiveness
- Data Integration: Seamless connection between website, fundraising, and CRM platforms
- Donor Engagement & Fundraising: Optimized online giving experience
- Event & Program Registration: Streamlined processes for class sign-ups and ticketing
- Content Structure & Migration: Organized site architecture for easy access to resources
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The Solution: A Strategic Nonprofit Website Overhaul
DNL OmniMedia developed a holistic digital strategy to modernize BKCM’s website and integrate mission-critical tools. The solution focused on seamless user experience, automation, and enhanced nonprofit functionality.
What We Did
A custom WordPress-powered website was developed with nonprofit best practices in mind:
- User-Centered Navigation: Streamlined menu structure to help users easily find classes, events, and donation options.
- Mobile-Responsive Design: Optimized for accessibility across all devices.
- Donation-Centric Layout: Clear calls-to-action (CTAs) guiding users toward giving and participation.
To improve efficiency, key integrations were implemented for automated workflows:
- ASAP > Salesforce: Real-time synchronization of student registrations, reducing manual data entry.
- WPGive > Salesforce: Automated donation tracking to enhance donor engagement strategies.
- WooCommerce > Salesforce: Simplified event ticketing and RSVP management for fundraising initiatives.
- FormAssembly > Salesforce: Optimized data collection for program interest forms and community outreach.
To ensure BKCM’s new website effectively served its audience, content restructuring was a key focus:
- Clear Program Pages: Each music program received a dedicated, easily navigable landing page.
- Optimized Fundraising Experience: Donation pages were simplified with compelling messaging and fewer steps to complete a gift.
- Event & Class Registration Enhancements: Improved checkout process for class enrollments and event ticket purchases.
The Result: A Nonprofit Website Built for Impact
The nonprofit website redesign and technology integrations delivered measurable improvements, enhancing BKCM’s ability to connect with its community, streamline operations, and drive meaningful engagement.
- Stronger Digital Foundation for Growth: With a modern, scalable website, BKCM is now better positioned to expand its digital outreach, attract new students, and engage donors more effectively.
- Improved User Experience: A well-structured, intuitive website design now allows visitors to quickly access class schedules, faculty information, and donation opportunities without frustration.
- Operational Efficiency: By automating data synchronization between platforms, staff can now focus on growing programs and fostering relationships instead of spending time on manual data entry.
- Higher Online Donation Conversions: A seamless, mobile-friendly donation experience encourages more supporters to contribute, increasing overall fundraising success.
- Streamlined Registration and Ticketing: A frictionless sign-up and ticketing process has made it easier for students and patrons to enroll in classes and RSVP for events, boosting participation.
Strengthening Nonprofit Websites for Mission Growth
BKCM’s collaboration with DNL OmniMedia highlights the impact of a well-executed nonprofit website redesign. By integrating modern technology and optimizing user experience, BKCM now has a digital platform that effectively supports its mission, increases donor engagement, and enhances community outreach.
Your nonprofit deserves a website that works as hard as you do. At DNL OmniMedia, we specialize in nonprofit website design and development, building customized solutions that streamline operations, drive engagement, and maximize fundraising potential.
Let’s create a website that truly supports your mission
Contact Team DNL today to discuss how we can transform your digital strategy.